What MAP is — and what it isn’t
[TODO: Explain MAP (Minimum Advertised Price) vs. MSRP vs. floor price. Clarify what manufacturers can and can’t enforce. Note that tire brands vary in how strictly they enforce MAP. ~150–200 words.]
How MAP violations happen in tire & wheel e-commerce
[TODO: Cover the 4–5 most common causes — algorithmic repricing, competitor price matching, promotional discounts applied incorrectly, channel-specific pricing rules, clearance items going below MAP. ~200 words.]
The real cost of going below MAP
[TODO: Explain the consequences — manufacturer warnings, loss of co-op advertising funds, account termination risk, brand relationship damage. Mention that Edatix’s clients have maintained 100% MAP compliance through managed monitoring. ~150–200 words.]
Why manual monitoring fails at scale
[TODO: Explain the math — if you have 500 SKUs on 4 channels, that’s 2,000 price points to check. Prices change daily. Manual checks = 8–15 hours/week wasted, plus detection lag. Link to pricing management service. ~150 words.]
Building a scalable MAP compliance process
[TODO: Practical steps — maintain a live MAP reference file, set up automated price monitoring, define an escalation process when violations are found, review MAP agreements with each manufacturer annually. ~200 words.]
What to do when you find a violation
[TODO: Step-by-step: correct the price within 24 hrs, notify the manufacturer proactively, document the cause and fix for your records, audit for similar pricing rules that may trigger future violations. ~150 words.]