Who we serve

Built for every tier of the tire & wheel industry.

Retailers, wholesalers, and distributors all face different e-commerce challenges. We serve all three — with services tuned to what each operation actually needs.

Retailers

For the retailer selling direct to consumers.

You're selling on Amazon, eBay Motors, your own Shopify or WooCommerce store, or all three at once. Your catalog needs to be accurate on every channel. Your pricing needs to stay MAP-compliant. And every wrong-fit order is a return, a bad review, and lost margin you can't get back.

Your challenges

Wrong fitment data causing returns

A customer orders tires that don't fit their vehicle. The return ships at your cost. The one-star review stays. And it started with one wrong field in your catalog.

Marketplace listing suppression

Amazon and eBay penalize listings with incorrect fitment data, missing spec fields, or mismatched attributes — removing your products from search without warning.

MAP violations risking manufacturer relationships

Pricing at or below MAP across multiple channels manually is exhausting and error-prone. One sustained violation can cost you a manufacturer account.

Catalog falling behind launches and discontinuations

Manufacturers release new products and retire old ones constantly. Without a team watching the feeds, your catalog drifts further from reality every week.

Wholesalers

For the wholesaler managing scale and dealer pricing.

You're managing tens of thousands of SKUs across multiple brands, syndicating data to dealer portals, and running tiered pricing structures that change by account, volume, and rebate window. The catalog work alone is a full-time job — and it's one that's easy to get wrong at scale.

Your challenges

Massive SKU counts impossible to maintain manually

A 20,000+ SKU catalog doesn't get maintained — it drifts. Without a systematic process, errors accumulate and data quality becomes a competitive liability.

Tiered and dealer pricing complexity

Different price levels for different dealer tiers, volume breaks, and seasonal promotions — managed manually across multiple channels is an error waiting to happen.

Rebate programs that are hard to track at scale

Manufacturer rebate windows, eligibility rules, and SKU mappings across dozens of brands require constant attention — and misapplied rebates directly hit your margin.

Data syndication to dealer and retailer networks

Pushing consistent, accurate product data to your dealer network — with the right pricing tier for each — is a logistics problem that gets messier as you grow.

Distributors

For the distributor managing data across a complex network.

You sit between manufacturers and retailers, moving product and data simultaneously. Keeping your product information consistent across multiple sales channels, fulfillment partners, and retail integrations is a constant challenge — and the freight costs across your logistics network are an even bigger one.

Your challenges

Multi-channel data inconsistencies

The same product described differently on Amazon, your B2B portal, and your EDI feeds creates downstream errors and erodes trust with retail partners.

Keeping up with multiple manufacturer feeds

When you carry 50+ brands, manufacturer data updates, launches, and discontinuations come from all directions simultaneously. Someone has to be watching all of them.

Complex logistics and freight cost management

Distributing tires and wheels at scale means navigating LTL freight, oversized surcharges, and carrier rules across a wide range of routes — with margin on the line at every shipment.

Order planning across a complex supply chain

Balancing inventory across multiple brands, fulfillment locations, and lead times requires data-driven order planning — not spreadsheets and guesswork.

Not sure which category you fall into?

Many of our clients span more than one category — a wholesaler who also retails direct, or a distributor who operates a dealer portal. The free audit is the right place to start regardless. We'll figure out what fits your operation together.

Your industry deserves a specialist.

Every service we offer is designed for tire and wheel businesses specifically — because that's all we do.