Pricing & MAP
Pricing that stays competitive and compliant.
Day-to-day price maintenance, rebate management, and MAP monitoring — managed end-to-end so you're never caught with the wrong price on the wrong channel.
Free audit · No long contract required
Why this matters
Pricing mistakes in tire e-commerce are expensive
Tap each issue to see how it shows up in tire and wheel e-commerce.
The problem
MAP violations threatening manufacturer relationships
Minimum Advertised Price rules are strict, and manufacturers do monitor. One sustained violation can mean loss of account, cut off from product lines, or being blacklisted from deals and rebates.
What's included
Complete pricing management for tire and wheel sellers.
Everything in this service lane — browse by deliverable.
Deliverable
Inventory & Daily Pricing Management
We maintain your prices day-to-day across all your channels — adjusting for inventory changes, cost fluctuations, and competitive signals on a regular cadence.
- Multi-channel price consistency
- Inventory-aware pricing (adjust as stock changes)
- Regular pricing review cycles
- Margin-floor guardrails to prevent accidental underpricing
How it works
How we set up and manage your pricing
Pricing Audit
We review your current prices, identify MAP violations, and find any active rebate programs you may be missing or misapplying.
Rules Setup
We configure MAP rules per brand, rebate windows, margin floors, and channel-specific pricing logic based on what we found.
Ongoing Management
We maintain your prices on a regular cadence — adjusting for cost changes, promotions, and competitive signals.
Reporting & Exceptions
You receive regular reports on pricing status, MAP compliance, and any exceptions that need your decision.
Industry depth
Tire and wheel pricing rules are more complex than most industries.
MAP policies in the tire and wheel space are enforced by manufacturers who actively monitor marketplace listings. Rebate structures differ by brand, product line, and purchase volume. Pricing on tires also intersects with fitment — the same SKU can have different market prices based on vehicle application. We understand all of this and manage accordingly.
MAP policy complexity
Major tire and wheel brands enforce MAP across Amazon, eBay, Walmart, and direct sites. Policies vary by channel and some have time-of-day rules. We keep track of all of it.
Rebate program structures
Manufacturer rebates in this industry are tiered, time-limited, and often SKU-specific. Missing a window or misapplying a rate directly impacts your margin.
Multi-channel pricing consistency
Selling on Amazon, eBay, Walmart, and your own site simultaneously? MAP rules apply differently per channel. We manage consistency without triggering violations.
Competitive pricing dynamics
The tire market is price-sensitive and monitored. We track competitive pricing signals and help you respond within MAP boundaries — not just react blindly.
From the work
MAP compliance rate maintained for clients on our pricing plan
Clients who move to our managed pricing service go from sporadic MAP violations and manual spot-checks to full compliance maintained continuously. Zero violations in six-plus months is the standard outcome — not a best case.
Full case studiesCommon questions
Next step
Stop managing prices manually.
Book a free audit and we'll review your current pricing setup, identify any MAP violations, and show you what a managed approach looks like.