Category C · Orders & Shipping Operations
Stop losing money on every shipment.
Tires and wheels are among the most expensive products to ship. We analyze your freight costs and help plan your orders — so you know exactly where the margin leaks are and how to close them.
Shipping is where tire and wheel margins quietly disappear
Oversized surcharges eating into every order
Most carriers apply dimensional weight pricing and oversized surcharges to tires and wheels. Without analysis, these charges accumulate invisibly across thousands of orders.
Carrier rules that vary by product and route
LTL freight rules differ by carrier, zone, and product type. What's the cheapest option for a single tire in California may be wrong for a wheel set shipping to Florida.
Order planning based on gut instead of data
Ordering too much ties up cash and warehouse space. Ordering too little means stockouts on fast-moving SKUs. Without demand data shaping your orders, both outcomes repeat.
Free shipping promises that silently destroy margin
Offering free shipping on tires without understanding the true freight cost per SKU is a margin trap. We've seen sellers consistently lose money on their most popular products.
What's included
Shipping cost analysis and smarter order planning.
Shipping Cost Analysis
We audit your historical shipping data, map costs per SKU and carrier, and identify where you're overpaying — then build recommendations to recover that margin.
- —Per-SKU freight cost mapping (actual vs. optimal)
- —Carrier rate benchmarking for tires and wheels
- —Oversized surcharge identification and reduction opportunities
- —Free-shipping threshold modeling by product
- —Zone-based routing analysis
Order Planning Augmentation
We supplement your buying decisions with data — sales velocity, seasonal demand patterns, supplier lead times — to help you order the right quantities at the right time.
- —Sales velocity analysis per SKU
- —Seasonal demand pattern identification
- —Reorder point recommendations
- —Supplier lead time factoring
- —Overstock and stockout risk flagging
Our process
How we find and close your shipping margin gaps
Freight Audit
We pull your shipping history and map every charge — carrier fees, dimensional weight, oversized surcharges, and zone costs — SKU by SKU.
Cost Mapping
We build a clear picture of your actual cost per shipment vs. what's recoverable — identifying the biggest opportunities first.
Optimization Plan
We deliver specific, actionable recommendations: carrier changes, packaging adjustments, threshold pricing, and routing improvements.
Ongoing Monitoring
We track your freight costs over time to ensure the savings hold and flag new patterns as your product mix or carrier rates change.
Industry knowledge
Tire and wheel freight is unlike any other product category.
A set of four tires can weigh 80–120 lbs and ship as multiple oversized packages. A set of wheels adds dimensional weight that can push carrier pricing into a completely different rate band. Most e-commerce logistics consultants don't know these rules. We do — because we've analyzed thousands of tire and wheel shipments and know exactly where the charges hide.
Less-than-truckload freight has specific rules for automotive products. We know which carriers handle tires best and where the rate arbitrage opportunities exist.
Carriers charge based on the larger of actual weight vs. dimensional weight. For wheels especially, dimensional weight almost always wins — and costs more.
FedEx, UPS, and regional carriers all apply oversized surcharges differently for tires and wheels. We map these per carrier and recommend the lowest compliant option.
We model the actual margin impact of free-shipping offers per SKU — so you can offer free shipping on products where it makes sense without subsidizing the ones where it doesn't.
Real results
By auditing carrier rates, routing, packaging configurations, and oversized surcharge patterns for tire and wheel shipments, we've identified over $40,000 in annualized freight savings for clients — money that was quietly leaving with every order.
See full case studiesCommon questions
Find out how much your shipping is costing you.
Book a free audit and we'll show you where your freight margins are leaking — and what it would take to close the gaps.